Docs/Insights & Optimization
Rejection Patterns
Your not-a-fit reasons, aggregated into a diagnosis: what kind of miss dominates, and which lever fixes it.
Every time you reject a lead with a reason, that reason goes to work twice: it calibrates future grading immediately, and it accumulates into a pattern the Insights page and the Analyst read back to you. The pattern is the diagnosis; each reason maps to a different lever.
Reading the pattern
| Dominant reason | What it tells you | The lever |
|---|---|---|
| Not my customer | Signal is real, people are wrong. | Your ICP: tighten titles, sizes, industries, or exclude service providers. |
| Not relevant | The posts aren't about your problem space. | A keyword is matching a neighboring topic. Find it in keyword performance and replace it, or add a negative keyword. |
| No real intent | On topic, but nobody is buying. | Intent types: turn off the exploratory ones and keep solution-seeking, alternatives and comparison. |
| Bad timing | Right person, wrong week. | Not a targeting problem. Set the lead's status to Watching and let the Watchlist catch their next timing signal. |
| Can't reach them | Good lead, no channel. | Connect the missing channel, or lean on enrichment for an email path. |
Where to see it
The lead-quality section of Insights carries your acceptance rate and its trend, and the Analyst answers the direct question: "What are my most common rejection reasons, and what should I change?" Ask it after every 20 or so grades; that cadence keeps tuning honest without turning it into a hobby.
Questions this page didn't answer? Email support@leadpinger.ai, we usually reply within one business day.