Blog
Outbound sales tactics, marketing automation guides, and growth strategies for B2B startups.
PlaybooksYou don't have a sales team. You have you, a product, and not much time. Here is how to find people who already want what you are building, before you can afford to hire anyone.
PlaybooksBought lists are cold, stale, and everyone else has them too. Here is how a small team can build a pipeline of people who are actually in the market this week.
PlaybooksAgencies rarely lose because the work is bad. They lose because someone else got there first. Here is how to be the agency that shows up the moment a company starts looking.
OutboundBlasting strangers stopped working a while ago, and most teams haven't caught up. Here is what is replacing it, and why the best sellers now wait to be needed.
Lead GenerationMost teams chase the wrong signals because nobody ever taught them what a real one sounds like. Once you can hear it, you cannot unhear it.
OutreachThe fastest way to get ignored is to sound like everyone else in the inbox. Here is how to open with something that reads like a human who actually paid attention.
Lead GenerationReddit is the one place people ask for software with their guard fully down. Here is how to find the ones who are ready to buy, and how to behave so the community keeps letting you.
ProductWe rebuilt our whole LinkedIn engine after the numbers showed that searching keywords there barely works. What replaced it is much closer to how LinkedIn actually wants to be used.
EngineeringA short story about how our first attempt at picking out real leads failed in two opposite directions, and the simple rule that fixed it. We are sharing it because the mistakes are ones almost everyone makes.
Start with the people already asking for what you sell.
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